CORE VALUES

S: Service Oriented

- when we serve best; we are destined to last;

K: Knowledge Empowered

- when we know what to sell, we conquer the market;

I: Innovation Generated

- when we continue to innovate, we deserve to exist;

N: Need Sensitive

- when we remain sensitive to the need, we create advantage;

C: Customer Responsive

- when we initiate the right response, we establish satisfied customers;

A: Advancement Motivated

- when we motivate marketing advancement, we continue to evolve;

R: Resource Supportive

- when we support and protect human and material resources, we value business relationships

E: Excellence Driven

- when we are driven by excellence, we are determined to succeed!